XVII SOCIAL
XVII SOCIAL
Strategic Content & Production for Beauty, Wellness & Lifestyle Brands
What to expect:
Let’s be real—UGC alone won’t define your brand. You need a content strategy that blends original storytelling, aesthetics, and data-driven insights to elevate your presence, drive sales, and keep your audience engaged.
That’s where I come in.
I create frameworks that make your brand unforgettable. Whether it’s launching new products, amplifying existing bestsellers, or refining your channel strategy, our approach ensures your content works for you long-term—not just for a moment.
What i do:
I help beauty, wellness, and lifestyle brands produce high-impact content that:
Defines Your Brand Voice – Move beyond the noise and develop a tone that’s unmistakably YOU.
Drives Engagement & Sales – Viral isn’t luck—it’s a mix of strategy, storytelling, and data-driven insights.
Builds Community & Authority – Content that doesn’t just attract followers, but turns them into loyal advocates and buyers.
Prioritizes Owned Channels – We focus on content that lives beyond social media—leveraging email, website, and evergreen assets that compound over time.
The Content Marketing Framework
XVII SOCIAL Signature Process
A 360 Content Marketing Strategy
I produce 360° content that supports your business goals, from awareness to conversion.
This includes prioritizing owned and organic channels, ensuring your content does more than just generate fleeting engagement. We help you build a sustainable content ecosystem across all brand channels.
Channel Amplification
We don’t just create content—we help you refine and optimize each platform to maximize impact, ensuring all your marketing efforts work synergistically to support your business goals.
Always-On Content Briefs
Your brand is always evolving—and I make sure your existing products and winning opportunities stay top of mind for your audience. Think bestseller campaigns and product spotlights.
Original Brand Storytelling That Cuts Through the Noise
Your brand has a story—and we help you tell it in a way that connects and converts. From evergreen content series to founder-led storytelling, we craft compelling narratives that strengthen your brand voice to deepen brand affinity and drive action.
Serialized & Template-Based Content for Consistency
Go-to content templates that streamline creation for your team
Evergreen brand storytelling series (courses, product education, evergreen Youtube series etc.)
Bestseller campaigns that ensure your OG products continue to get visibility
Services
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Proven frameworks to help your content cut through the clutter
Trend-driven ideas tailored to your brand’s unique DNA
Serialized content series to position your brand as the go-to expert
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High-quality photo & video production that blends aesthetic and strategy
Content that is original, brand-aligned, and conversion-focused
Ready-to-post assets designed to make your social feed stand out
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Defining and refining your brand’s tone and messaging
Templates & guidelines to ensure consistency across all platforms
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Helping founders establish their presence & authority
Crafting personal brand narratives that resonate with audiences
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A custom training program for your in-house team - designed to enhance content creation, channel management, and strategy execution.
Pricing & Packages
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The Full Strategy & Content Suite
STARTING AT $9,500
Best for brands ready to refine their strategy, elevate their content, and streamline execution.
This all-inclusive package ensures your brand is positioned, planned, and producing high-quality content that drives results.
Brand & Content Strategy – A deep-dive session to refine your brand positioning, messaging, and content direction. Includes a custom brand guide.
Content Production – High-quality short-form and long-form video, photos, and creative assets tailored to your marketing channels. Includes concept development and production management.
Design & Social Assets – Custom graphics and visuals optimized for owned and social media channels.
Channel Amplification– Refining and amplifying your social and owned media strategy for long-term growth.
Ongoing Strategy Support – Monthly content briefs and creative direction to ensure your brand is always producing strategic, engaging content.
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The Production Suite
Starting at $3,000
Best for brands that need expert-led, high-quality content production.
A streamlined content production package that ensures every piece of content serves a purpose while maintaining aesthetic excellence.
Video & Photo Production – High-quality short-form and long-form content that tells your brand’s story.
Concept Development & Creative Direction – Every shoot is meticulously planned to align with your goals.
Content Styling & Aesthetic Direction – A polished, brand-aligned visual identity across all assets.
Creator Meetings & Execution – Ensuring seamless collaboration with content creators and talent.
For brands that want beautiful, strategic content without the stress of managing production.
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A La Carte
Starting at $1,350
Best for brands who need flexibility and custom solutions
Select the services that best fit your needs:
Brand & Content Strategy – $6,000 (Includes up to 3-hour strategy session & brand positioning guide)
Content Production – Starting at $3,000 per project (Includes pre & post-production, creative direction, and execution)
Design & Social Assets – Starting at $1,350 per set of 9 (Custom graphics & visuals for brand-aligned storytelling)
Social Team Training – $3,000 (Best practices, content frameworks & amplification strategies)
Perfect for brands who need a high-touch but customizable approach to content and strategy.
WHAT SETS ME APART
crEATIVE EFFICIENCY
I don’t do creative bloat or chaos—I believe in structured creativity that drives real impact.
cross-Disciplinary Expertise
I don’t just think in content—I understand how customer support, marketing, sales, and brand all have to work together for a COHESIVE content strategy.
Channel-First Thinking
I don’t believe in one-size-fits-all content. Every piece we create is optimized for the right platform, audience, and goal—whether it’s for owned channels, social, or long-form storytelling.
Entrepreneurial Lens
I’ve built and launched brands myself, so I know how to balance aesthetics with business impact. Your content won’t just look good—it will serve a purpose, support your growth, and drive measurable results.
Effortless Execution
I run tight, strategic productions where every detail is mapped out in advance. No guesswork, no wasted time—just clear direction, aligned teams, and high-quality output.
Strategic Creativity
I bring a data-informed yet deeply creative approach, ensuring that your brand’s story stands out while staying relevant to trends and audience behavior.
Why Work With me?
I approach every project with an entrepreneurial mindset, and my approach blends data, aesthetics, and strategy, ensuring that strategy, storytelling, and execution all align to drive real business results.
My entrepreneurial journey has given me a unique perspective on what it takes to build and grow a brand—from strategy and marketing to operations and growth. I’ve:
Served as Head of Content and Social for Covet & Mane, where I led strategy, production, and managed cross-functional teams.
Launched and organically grew my personal newsletter to over 1,500 subscribers, proving the power of authentic storytelling and audience connection.
Built two brands from the ground up, giving me firsthand insight into the challenges and opportunities founders face.
Created Blogs and E-commerce websites from scratch, ensuring they’re not just visually stunning but also optimized for conversions.
Whether it’s through strategy sessions, social team trainings, or 360° content production, when you work with me, you’re not just getting content—you’re getting a vision, a system, and a partner who understands how to use content to move your people.