content strategist, producer, and sToryteller.
I’m Lysandra
I know what it takes to build a brand from the ground up because I’ve done it myself—more than once.
From launching my own platforms, The Journaling Club and On Saturdays, to leading content and social strategy at a high level, I understand what makes content work beyond just aesthetics.
My journey started with a love for storytelling, but what sets me apart is my ability to merge creative vision with business strategy. I don’t just create content—I craft stories that align with your brand’s goals, amplifies your message, and drives real results.
What I Do
✔ 360 Content Strategy & Storytelling – Crafting messaging, positioning, and frameworks that define your brand’s voice.
✔ Content Production – Producing high-quality, on-brand photo and video content designed to convert.
✔ Brand Consulting – Bringing a big-picture, ENTREPRENEURIAL approach to ensure that content supports your sales, marketing, and business goals.
Beyond Client Work
As the creator of The Journaling Club, I built a thriving community around self-reflection and personal growth.
With On Saturdays, I crafted a brand dedicated to intentional living. These experiences give me a firsthand understanding of what it takes to launch, grow, and sustain a brand—insight I bring into every client project.
Official Bio
Lysandra is a strategist, producer, and storyteller who helps leaders elevate their brands, create high-level content, and step fully into their highest selves.
Her work merges brand strategy, visual storytelling, and personal transformation, empowering entrepreneurs and creatives to build brands that feel as good as they look.
Whether she’s guiding you to reinvent your PERSONAL brand, create original content & STRATEGY FOR YOUR BEAUTY, WELLNESS, OR lIFESTYLE BRAND, her mission remains the same: tell stories that move people.
With a deep passion for LUXURY branding, VISUAL STORYTELLING, psychology AND human design, Lysandra has a gift for helping leaders bring their next-level goals to life.
She lives in Miami with her two daughters, and on Saturdays, they make the yummiest, fluffiest buttermilk pancakes from scratch.
MORE ABOUT LYSANDRA
well-being is the new success
I believe that when you move in alignment with your true self, success—whatever that looks like for you—unfolds effortlessly. When your actions, intentions, and creativity stem from a place of authenticity, there’s a flow of ease and purpose. My passion for personal growth inspired me to create The Journaling Club, a space where people can reconnect with themselves and consciously shape the lives they desire.
I Just want to make beautiful things
I’ve always been drawn to beauty, storytelling, and the power of aesthetics—not just for the sake of looking good, but for the way they make us feel. The right visual, the right words, the right energy—they have the power to move people. And that’s what I love most.
Elevate the day to day
I don’t believe in reserving luxury, beauty, and inspiration for special occasions—I believe in weaving them into the everyday. By elevating the aesthetics of the things we do and use most often, we turn daily rituals into moments of art, pleasure, and self-expression.